"That's fine Nige. But your argument then becomes a moral argument rather than a conservation argument."
Not at all. The image of idiots dancing on our national icon without our statutory guardian preventing it is bound to impact negatively upon the attitude of the public to all ancient sites - with the attendant conservation implications. In simple terms it's a case of "Who cares what we do at sites, EH doesn't". That's a PURE conservation matter.
And the conservation implications extend worldwide. EH is a UNESCO beacon organisation, formally held up as an example to less enlightened countries of how to care for ancient sites properly - which includes jumping on them apparently.
No, there's no way round this. Showing respect is an integral and essential component of conservation. UNESCO, EH's working guidelines and the Burra Charter say so. And those are all breached every year. How can people be dissuaded from brandalising white horses, lighting fires in stone circles, chalking on stones and motorcycling on hillforts if there's no example of proper stewardship coming from the very top?
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