Definitely to boost hits. And hanging about so long continuing the argument is part of the same thing (the bloke who reckons there's a face on Mars has people spamming science forums full time for weeks on end to keep the arguments going).
Alternatively: a culture clash between grownups and sad little hobbyists. For Geocasher read metal detectorist, same limited academic attention span, same insistence that they are God's gift to conservation.
Incidentally, what's this about "within sight of a monument"? Why, for God's sake?
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