Hey calm down,
It's just a game similar to Letterboxing - Dartmore has survived quite well with that being done for 100 years or so. To repeat - no burying, no damaging of the environment just a small box hidden unsees somewhere.
The reason for the games success is that people can go for walks/visit interesting places whilst taking their kids on a "treasure hunt". It gets them out into the open where they can apreciate our history and environment.
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