I’m also reminded of Robert Anton Wilson’s concept of the UNFO – the Unidentified Non-Flying Object. He illustrates this with the example of walking down the street and you think you see someone you recognise, but it turns out it isn’t who you thought. This is your brain latching on to and imposing familiar models on the unfamiliar. Many “supernatural” events can be explained by this process. When we perceive something we don’t recognise or is outside our previous experience, the brain attempts to fit it in with it’s existing models. Sometimes this leads to a misunderstanding of events, as the model does not always tally with “reality”.
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