"and if the message, if indeed message it is, is so important....why not duplicate it time and time again until we mere homosapiens eventually get it...before shaping up another new and more complex one?"
Yes, that just about could describe what is observed 'in the field'. Except it's not a linear process. One of the most complex goes by the name of the Julia Set - and it can be found by that name. Try Taylor Julia Set in Google !