Julian Cope presents Head Heritage

People are more likely to want to visit somewhere that doesn't bear markers or labels placed by someone else. The feeling of alienation when arriving at a site that bears marks of ownership is disturbing, making you feel as if you are trespassing on someone else's sacred ground.

Surely the idea is to encourage people to visit, feel welcome, and to generate a common feeling of wellbeing and care for the site itself, rather than an uncomfortable visit.