Baggy didn't help (...couldn't believe how much of that was diluted-Can and how music journos had forgotten those who had blended dance music with alt stuff before like AR Kane, The Pop Group, 23 Skidoo, Psychic TV etc)...but it was Britpop.
That Cool Brittania shite was it - when success was the goal, but with records worse than 'Success' by Sigue Sigue Sputnik. When indie became a genre rather than method of delivery...when Rough Trade went tits up and the Cartel vanished...when The Smiths left Rough Trade...when bands like Sleeper wore brown cords and sang about the trivial...when shoegaze/art-rock was left behind for sub-XTC/Madness/Specials stuff...and when cocaine became an emphasis.
There was a great quote from Jarvis Cocker on memories of Britpop, something like, "Britpop was just overweight men with their shirts tucked out getting a blowjob on cocaine to The Italian Job...."
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