Like others have said I think that when "indie" (never really liked the term) died really depends on you age and individual taste. For me (I'm now in my mid 30's) it died with the rise in popularity of Oasis and the descent into self paradoy of Blur. 1995 and The rise of Britpop. So many really shit bands seem to push out quite a few good ones that were around in the early 90's.
It seems to me that the music industry, aided and abetted by the music press of the time, had figured out that creating musical brand like Britpop allowed them to make more money by selling more albums and magazines. They tried it a couple of years earlier in 93/94 - remember the New Wave of New Wave brand that they tried to sell via NME and Melody Maker? I suppose that the same process was probaly used long before that, but that was before my time (maybe C86?), so easy for me to dip into the good stuff and disregard the dross.
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