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Serious Conservation 2
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Jane
Jane
3024 posts

Re: Heritage Action Logo
Nov 13, 2003, 12:30
I am a fine artist not a graphic designer, so can't come up with any visuals for you :-(
IMHO, Heritage Action's logo and strapline should be expressed with the MINIMUM of fuss - definitely no complex imagery. In fact I would suggest a predominently typographic solution is poss. I believe we want to suggest a straightforward, no shit, direct approach to what we do. The typeface should be chosen to reflect that. No monumenal seriphs or over friendly fonts.

Colour? Not blue! Not grey! (too corporate). Possibly a Khaki/camo that reflects the eco-warrior thang a bit? with perhaps a splash of orange somewhere?

Can you see what I'm getting at, Kozmik Ken? You're a designer, can you have ago at summat?

Love
J
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