Eric Schlosser is the guy who did Fast Food Nation
http://www.amazon.co.uk/exec/obidos/ASIN/0060938455/qid=1095959237/sr=2-1/ref=sr_2_11_1/026-8046781-7262845
Yeah, as you say, a lot of this stuff preaches to the converted, but preaching to the converted is an unfairly underestimated activity - it's what makes the converted keep the faith, and they, in turn, go out and do some conversion.
And I'm sure that anyone who goes to see Supersize Me or reads Fast Food Nation learns something (as you say you did), in which case it's not really just preaching to the converted.
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