Here's a paper from Birmingham University following a workshop about the cultural "value" versus the "economic" value of archaeological sites (it doesn't suggest the answers, but does cover the problem of applying economic values to heritage):
"Economics lacks a capacity to understand and evaluate the heritage as a cultural phenomenon. At the same time, the cultural approach to heritage lacks a language in which to express the values the heritage holds. By working together such a language can be developed to the mutual benefit of both: for economists, to gain an insight into a phenomenon effectively opaque to them; for students of heritage studies, to communicate effectively the nature of the phenomenon we struggle to describe."
http://www.birmingham.ac.uk/Documents/college-artslaw/iiich/carman-AHRC-cultural-value-project.pdf
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