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"How Selling Out Saved Indie Rock"
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Hunter T Wolfe
Hunter T Wolfe
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Re: "How Selling Out Saved Indie Rock"
Nov 18, 2013, 14:54
Kid Calamity wrote:
It's music being neutered, isn't it?

http://www.youtube.com/watch?v=l274PJTsejU


Yes, essentially. Though it's less of an issue I think if it's an old track by Hawkwind or the Velvet Underground or Nick Drake- we already know what they represent, and they've had their big impact on the world.

It's when it's new artists who you're exposed to for the first time through an advert, and so they're just 'that band who did that song on that advert.' Which was what the original article was about; that this is what new indie / alternative bands are actively seeking out.

Where would we be if the first time we heard the Sex Pistols in 1976 was on the soundtrack to a TV ad for the Mark IV Ford Cortina?

But then with a lot of contemporary artists all they ever aspired to do was write a nice tune anyway, and maybe the idea of rock music representing something else is already long dead.
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