Doing adverts works as a way for musicians to support themselves, certainly. But it's the death of rock music as meaning anything beyond just the music, i.e. a social-political force representative of any kind of counterculture or alternative way of life. The idea that pop music means something, even if it's just choosing to be a mod or a rocker; all that baggage and association is traded for the baggage and association of an Audi advert.
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