I am irrevocably of the opinion that a great deal of their popularity is due to being given air over the last few years by the Tory dominated BBC. The Tories must've worked out long ago that they'd get stuffed at the next election and that their current coalition partners would be too. Solution: encourage a future partner through airtime. Doubtless Murdoch's helped, but I never read his rags. For all his bluster today underneath I bet Cameron's pleased.
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