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Babymetal!
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Sin Agog
Sin Agog
2253 posts

Re: Babymetal!
Sep 23, 2014, 12:53
When I first heard them a couple of years ago, I'm not sure there was any marketing going on at all. They were just this weird tweeny pop blast with metal riffs behind them on youtube. No idea how they've been marketed since. If they're doing well in the west, it would probably have to be because of the metal connection (and the internet, of course), because there's precious little Japanese pop that makes any headway outside of Japan (with the kitsch exception of Pink Lady from the '70s, and earlier than that Sukiyaki, the first cross-continental number one, with the exception of Telstar).
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