Isn't this more about it being U2 than it being "the thin end of the wedge" or "spam" I'm sure if it been the Sunn0)))/Scott album or something far cooler than U2 no one would have moaned.
At the end of the day iTunes is free software same as Twitter and Facebook. You quite happily take the software but then complain when the company that make it does something that you don't like. Simple solution don't use the software find something else.
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