Just wanted to put in an enthusiastic word of praise for useless and inconsequential ramblings. Choosing a name and strapline was always going to take a long time but it's worth persisting. I suspect this acorn will grow big as there's a yawning gap in the market for a popular conservation movement so what we decide does matter, and the name etc will flavour the whole structure and philosophy of the thing in future, so a week of babbling won't hurt if we get it right in the end and settling for just anything for the sake of progressing would be a shame.
The trouble is, unlike with Stonehengineers, there may not be an ideal solution waiting to emerge. But to progress things, can I suggest we first settle the absolutely essential key words that must go in the title, rather than an actual title, assuming a length of 2 - 4 words?
My vote is this: Heritage and Action.
(Any other words, in my opinion, can go in the strapline and we can discuss it later).