The heartening thing is that (although for some reason I can't see your link) it's in the Metro, and that gets handed to random people on the street. So if they're drawing attention to what these scum say, perhaps some of the mail reading idiots that voted these people in might actually think 'ugh that's not very nice'. Hopefully.
I don't normally read the metro but heard about on radio 4. Yes I hope your right.