anthonyqkiernan
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Helping Ourselves (Fair Trade doc)
May 01, 2006, 20:30
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Tue 2 May, 20:00 - 20:40 40 mins
Fair Trade has become one of the most successful consumer brands of modern times. High Street stores from Asda to Top Shop, and multinational companies from Starbucks to McDonalds, want its brand on their products.
Mark Ashurst travels to Mexico, where the campaign began in the late 1980s, and the United States, its fastest-growing market. He asks who benefits from Fair Trade, finds out how it has changed the lives of peasant farmers, and investigates its appeal among western consumers.
BBC Radio 4.
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FourWinds
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Re: Helping Ourselves (Fair Trade doc)
May 02, 2006, 06:14
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In our local coffee shop if you ask for a filter coffee and a fair trade coffee they come out of the same machine. They couldn't understand I was a little pissed off by that ...
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Cleira
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Re: Helping Ourselves (Fair Trade doc)
May 02, 2006, 10:45
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Its good to hear of FairTrade's success.
And they can't ever get bought out my some big multinational wanting to up its profits by exploiting the good intentions of consumers.
Well, hopefully.
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anthonyqkiernan
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Re: Helping Ourselves (Fair Trade doc)
May 02, 2006, 20:32
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Quite interesting. Some good points.
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