I liked the "Call In The Professionals" toilet cleaner campaign. Ninjas and SAS types cleaning the toilet. What's the pay off? Balaclava's off, IT'S A BURD! Phew, glad they weren't suggesting successful housework was in the slightest macho ;-)
Of course, morfe, retribution is a dangerous avenue to cycle down. Where do you end? Do we start lynching the surviving members of the Nazi Party?