agree completely. it struck me when Nu Lab made all those cheesy pledges a few month back, flying round the country to unveil a dumb motto 'your child's health better' (or whatever) in Hull, then all aboard the copter for Basingstoke to announce 'your family's teeth whiter'
I think it's meant to make the selfish feel less so. it's not just all about me, it's for my 'family', see? and fuck the family down the road, and as for those who haven't got a 'family'...we'll we're just beyond the pale
agh!
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