The first degree that archaeologists get is as a Bachelor of the Arts (B.A.). This is why arch. can be described as a 'pseudo-science'. It's not really scientific - despite C-14 dating. One of the formalities that are followed is the scientific Naming Convention. A person that discovers something gets the first pick in naming it. Usually I use prosaic terms based on the local placenames. But if I want to name a recent discovery 'The Real Manchester University' then surely that's my perogative, as finder ?