OK, I concede it is a pretty cool move for a well-established megastar like Prince. Willfully difficult for marketing people and the record company generally too I suppose. But Freur have no excuse - expecting people to go along with that shit when they're unknowns. Pah! Mind you, I'll admit I did practice writing the symbol out, but I was young and impressionable. Still got no idea what the music was like.
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