He's a divisive figure, but in my opinion from what I've read/seen/heard he's genuine. He's fucking loaded so I don't believe it's about self publicity at all. He could easily just keep taking the Celeb/Chat Show/Hollywood shilling without any of this at all. That's what the majority of them do, after all. I think it's refreshing to see someone use their high profile status like this. It's something that should be used. Those of the old guard that still do won't be around for much longer. Good on him, I say.
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