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Radioactive Records: the enemy?
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aswyth
78 posts

Re: Radioactive Records: the enemy?
Jun 04, 2006, 06:26
If you're in the process of licencing something which needs to sell 2000 copies to break even, and you suspect you can sell 2200 copies at best, it's a risky proposition for you to go ahead. If Radioactive releases their CD before you and you reckon it will cost you 500 sales of those potential 2200, you know you'll lose money, so you withdraw from your plans. It's happened several times to labels already.

Many reissues of the sorts of things Radioactive does have very slight audiences; even a little weakening of the perceived market makes a release impossible.

Neu! were different in that their influence and market was bigger; with a marketing campaign such as the one that Astralwerks (here in the States) undertook, awareness of the band was raised to the point where the "legit" Neu! CDs were, presumably, profitable.

It's not possible to do that with every band, though.
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