Yeah, I thought about trying to keep it 'active' - & by coincidence (honest) Jane went for the 'passion' thang. I can see why you want it more 'combative' but I'm not sure it's necessary. But it's up to you!
Do you want to try to get the 'prehistoric' aspect into the strapline?
How about 'Heritage Alliance - fighting apathy towards our ancient past' (bit long & although I like the meaning, I don't like the word apathy - not 'plain English' enough.) I'll keep trying!!!
'Heritage Alliance - fighting for prehistory'
BTW I think I've worked out what I don't like about 'Heritage Alliance' - it reminds me of 'Countryside Alliance'!!!!!!
love
Moth
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