I read it was a protest against the percieved devalution of music, as seen by the band, by music streaming services and the like, and peeps expecting something fer free these days. Plus I think they promised to release a number of albums (5 i think it was) for 2017, maybe this was just their way of fulfilling part of that promise, and having a say about how music is viewed in our time.
https://www.thelineofbestfit.com/News/latest-news/king-gizzard-and-the-lizard-wizard-five-albums-2017
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