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"How To Buy A Record Review"
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IanB
IanB
6761 posts

Re: "How To Buy A Record Review"
Nov 09, 2011, 19:13
Kid Calamity wrote:
I used to feel a bit embarrassed when I saw an advert on the same spread as the favourable review. I used to think the publishers were almost trying to draw attention to it. In fact, I still feel that when I see it happening all these years later in order magazines with other record companies advertising some new album directly opposite (or just one indiscrete) page away from the big five star review,


That's a bit different though. I have certainly had calls from ad reps that go "such and such journalist loved your album, the review is brilliant, can you take an ad?". Sometimes I did, more often I didn't. Not sure it ever counted for or against me. That's not the same as blatantly selling a review and making that part of your rate-card.
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