=
×

Julian Cope presents Head Heritage

Head To Head
Log In
Register
U-Know! Forum »
Adbusters - The Movie!!!
Log In to post a reply
24 messages
Topic View: Flat | Threaded
FourWinds
FourWinds
10943 posts

Begging to differ (a little)
Feb 24, 2003, 08:51
And of course you're right when you say "If sales go down, the ad budget will decrease along with the other cost-cutting measures, and eventually, may disappear altogether".

Sorry? I don't think so. When Coke lost to the Pepsi challenge what did they do? Reformulated Coke and piled millions into advertising. When a product loses popularity advertising increases, unless the product is one of those 'faddy' items. Big brands will step up when market share goes down (whilst laying people off).

I still love the CEO of Ford quote: I know half my advertising is pointless, but no one can tell me which half .. (slight misquote, but it says the same).

It is because of this that you will see different phone numbers on different TV channels for the same product ... real-time market research.

When advertising fails, without careful research on consumer groups etc the advertising increases.
In reply to:
Long Response (sorry) - Part 2 (grufty jim)		 Replies:
Re: Begging to differ (a little) (grufty jim)
Topic Outline:
U-Know! Forum Index