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Adbusters - The Movie!!!
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Adbusters - The Movie!!!
Feb 20, 2003, 14:58
CHICAGO, ILLINOIS :: Tuesday, February 18, 2003 ::

A class-action lawsuit was filed today in Chicago against Loews Cineplex Entertainment Group and the approximately 2,445 screens and 263 theatres they own and operate. The lawsuit alleges that Loews Cinemas purposely deceive moviegoers as to the actual starting times for feature films, with the goal of generating a captive audience for advertisements. By publishing misleading starting times in newspapers, on marquees and on their tickets, the movie theaters breach their contracts with moviegoers and engage in a deceptive trade practice. The effect is to waste purchasers' time by forcing them to sit through unwanted commercial messages. Purchasers are effectively forced to watch commercials on their own dime and time.

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