I think this is more about the power of innate behavioural psychology on all of us, the behavioural "nudges" that were in the news recently here when mooted as a means of modifying peoples behaviour. Marketing and advertising people know all this stuff, which is a contribution to how come socially as a species we've such "great" consumers.
Stating the bleeding obvious isn't much of a comment is it? None of us are completely immune to this kind of thing, its using the very conditioning that helps us survive for social or marketing engineering purposes. The scary thing is not the effect it might have on people here but that in the hands of government it can have genuine significant effects, and of course positive ones I guess. It would be nice for there to be less litter, more recycling, better social interaction in communities, these things might help with that, as well as producing festive consumers, who end up consumed in the feast (as Roy H would have it)
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