It might not seem inappropriate on the face of it, but they have angered some folk in doing so, which is good, and they are getting stick for it, which is also good.
And using the Somme as a source of 'inspiration' (which was on their leaflet) is not only fairly despicable in my view, but also really fucking stupid. It was hardly a high-point in British history was it?
It's a bit like the BNP using the Titanic as a metaphor for greatness.
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