Did you watch their election broadcast last night? You couldn't call it slick. Or even coherently edited. Seemed like it was shot on someone's Nokia. Also the body language looked like the result of a media training crash course that had gone a bit wrong. Perhaps it's all a subtle ruse to make people who might be tempted to vote strategically against them not take them seriously. That or they don't have quite as much money in their fighting fund as some think. Thought it was interesting that Have I Got News For You singled him out for ridicule just a couple of hours later.
Then again if they couldn't make it work after their 16% showing in West Brom in 73 and the Three Day Week etc you wonder if the far right will ever catch a wave here. There's always a lurch when Labour are hapless and the Tories are especially weak chinned and hunting for middle ground. Then a lurch back.