Not quite. It's a bit more serious than the marketing profiling or 'guessing'. This is an extension of the current dangerous myth doing the rounds, it goes something like 'given enough data we can predict any event'. Which is bollocks, and lets say it again, dangerous. Heh, kinda like that film 'minority report' but without the need for 3 odd telepaths.
Hopefully things like the rat brain cell robot arm artist will help prove its bollocks.
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